Instagram is a rapidly growing social media platform that has become an essential tool for businesses, influencers, and individuals to promote their brands and themselves. With over a billion active users, it's crucial to know how to grow on Instagram in 2023. Here are some tips to help you grow your presence on the platform.

1. Create a consistent brand aesthetic: Your Instagram feed should have a consistent look and feel that reflects your brand. Choose a color palette and stick to it, use similar filters on your photos, and post images that are in line with your brand's image. 

2. Post high-quality content: Quality over quantity is essential on Instagram. Aim to post high-quality images and videos that are visually appealing and engaging. Try to capture unique and interesting moments that will stand out from the rest of the platform. ( Quality both in graphics and Content ) 

3. Use relevant hashtags: Hashtags are a crucial tool for increasing your reach on Instagram. Use relevant hashtags that are popular but not too crowded. This way, your posts will have a better chance of being discovered by new users. ( Use Google to search trending hashtags in your Niche )

4. Engage with your audience: Instagram is all about engagement. Engage with your followers by responding to comments and messages promptly, liking and commenting on their posts, and hosting Q&A sessions to connect with them. ( Also pin the comments which you like the most )

5. Collaborate with others: Collaborating with other users on Instagram is an excellent way to reach new audiences. Work with other brands, influencers, or creators to create exciting and engaging content that your followers will love. ( Recently instagram providing an option of collaboration of Instagram Pages) 

6. Utilize Instagram features: Instagram has introduced new features over the years, including Reels, IGTV, and Stories. Use these features to keep your content fresh and engaging and attract new followers. ( IMP - FOCUS ON INSTAGRAM NEW FEATURES - IF USE THAT YOUR REACH INCREASES BY 10-15% SURELY .) 

For ex- USE TRENDING STICKERS, TRENDING MUSIC ETC.

7. Consistency is key: Finally, consistency is essential on Instagram. Post regularly, engage with your audience, and stick to your brand aesthetic. By being consistent, you'll create a loyal following that will help you grow your presence on the platform.

In conclusion, growing on Instagram in 2023 requires a combination of quality content, engagement, and consistency. By following the tips outlined above, you'll be on your way to building a strong presence on Instagram that will help you achieve your goals.